Thursday, 25 March 2010

Evaluation3

What kind of media institution might distribute your media product, and why?
I have done some research about the type of media institutes there are available. The media institution that might distribute my music magazine will be an institution that includes a variety of genres in their existing production. It will be one which has already distributed several successful magazines and will hopefully make the sales of my magazine acceptable. It will be good at distributing other magazines which are to do with music and other subjects; this should indicate that the sales of my magazine should do well. The institution will also need to be popular so those who see it straight away will be able to relate to my magazine and recognise the likely success. The media institution that I feel may distribute my magazine is I.P.C. I thought that this company would be the best as they distribute a variety of different genres; they distribute magazines about instruments, gardens, hair and more. They distribute well known magazines such as Nme and Marie Clair, which are sold worldwide. Since they have distributed many successful magazines I believe my magazine should join this success.I.P.C media does not produce my type of magazine, so therefore they should distribute my magazine so that the types of magazines they produce will appeal to a wider range of audience.Moreover as IPC are well known and distribute many different magazines, if they were to sell my magazine then the profit sales will be very high.In order for my profit to be high, I would need to encourage subscription to my magazine, so that it will be brought regularly. I would want my magazine to be distributed in corner shops because nearly everybody has access to one and it is a very local place, also because everybody tends to go corner shops, so whether the person is standing in the queue or walking around the shop they are bound to see the magazine and want to read it. I also think it should be distributed at W.H.Smith because students usually go there to buy books, stationary etc so it will easily be visible for them to see and therefore catch their attention to buy the product.

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