publishing house case study

Ipcmedia is a publishing company that produces different types of magazines such as:
Look, NME,wallpaper,TV& Satellite week,Marie Claire,Country life, Now etc. They publish different types of genre magazines. Some of the magazines published such as Look or Now are very well known and are more appealing to the female gender, compared to magazines such as wallpaper and country life, which appeal to an much older age group.

IPC Media produces over 85 iconic media brands, with their print brands alone reaching almost two thirds of UK women and 44% of UK men –almost 27 million UK adults – while their online brands collectively reach 20 million users every month. IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women. Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mouse breaker and NME. Our mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the good to know network. Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and In Style, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Living etc and housetohome.

The types of magazines published by this company are aimed at:
1.Mass market mums and the family
2.men and music
3.upmarket women
4.upmarket euthusiasits

1-IPC Media is the UK’s leading consumer publisher for mass market mothers. Our weekly magazines and websites are packed with inspiration, entertainment, information, advice, celebrity and real-life appealing to mums (and women) of all ages and attitudes.
2-IPC Media is a leading content provider for today’s man. Operating across multiple platforms and experiential events IPCs iconic brands truly connect with young men offering what they want, when they want it and provide advertisers with multiple contact points to connect with and influence, the 18-34 year old male.
3-IPC Inspire publishes a broad portfolio of magazines and websites catering for the specialist interest market. Our pool of marine, sport, hobbyist, equestrian and rural life brands has a natural delivery toward the more media-elusive upmarket man and woman.
4.IPC’s upmarket women portfolio bristles with high quality imagery and high quality editorial - Fashion and Beauty trends and advice, Home Styling, Celebrity, Environment, Education, Business and Real World news. Delivered to our readers through glossy magazines and exciting websites, IPC Media provides advertisers with wonderful opportunities to associate with famous media brands and connect with millions of affluent, aspirational and inspirational women.

IPC media does not produce my type of magazine, so therefore they may be likely to try and produce my magazine, so that the types of magazines they produce will appeal to a wider range of audience.