profiling audience

The Source provides a uniquely diverse audience that cuts across all
lines. Regardless of sex and race, The Source captures the attention of
Hip-Hop fans period.
This includes:
• Aspirational readers from urban inner cities
• Readers in the suburbs seeking relevance
• International readers that enjoy the freedom of expression showcased and
covered on a monthly basis.
Our readers are all motivated and driven by the same passion and
creativity that has made Hip-Hop the multi-billion dollar culture and
business that it is today. Our multi-generational (primarily 18 –44 year
olds) audience has consistently proven to be:
Our readership is full of leaders in their respective professions and
motivated self-starters that are being groomed for future success.
The Source readers are at least three times more likely than the
average consumer to spend money on:
Put simply, The Source’s
readers are the trendsetting, cutting-edge
individuals you are trying to reach!
• Fashion Accessories
• Snack Foods
• Movies, Video Games
• Automobiles
• Tailored Clothing
• Athletic Shoes
• Grooming Products
• Pay-Per-View (WWE, Boxing)

I can assume that the same type of audience that read the source magazine which is ages 18-44 will be around about the same type of audience that will read mine, however my music magazine will be aimed at a wider range starting from 16. This is because from around that age people are becoming more mature, and are exposed to certain words, for example Shit, F** & Bastard so therefore they will not make a big deal about it when they see it. To make their magazine to appeal to a wide range of people they also incude upcoming movies and video games, snack foods etc, so i think i would also use this technique to appeal to a wider range aswell. The way the source magazine organises their front cover with the masthead at the top and a photo of the artist with writing around it, is very good, so i believe i will also use this way to appeal to my audience.