publishing house case study

Ipcmedia is a publishing company that produces different types of magazines such as:
Look, NME,wallpaper,TV& Satellite week,Marie Claire,Country life, Now etc. They publish different types of genre magazines. Some of the magazines published such as Look or Now are very well known and are more appealing to the female gender, compared to magazines such as wallpaper and country life, which appeal to an much older age group.

IPC Media produces over 85 iconic media brands, with their print brands alone reaching almost two thirds of UK women and 44% of UK men –almost 27 million UK adults – while their online brands collectively reach 20 million users every month. IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women. Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mouse breaker and NME. Our mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the good to know network. Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and In Style, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Living etc and housetohome.

The types of magazines published by this company are aimed at:
1.Mass market mums and the family
2.men and music
3.upmarket women
4.upmarket euthusiasits

1-IPC Media is the UK’s leading consumer publisher for mass market mothers. Our weekly magazines and websites are packed with inspiration, entertainment, information, advice, celebrity and real-life appealing to mums (and women) of all ages and attitudes.
2-IPC Media is a leading content provider for today’s man. Operating across multiple platforms and experiential events IPCs iconic brands truly connect with young men offering what they want, when they want it and provide advertisers with multiple contact points to connect with and influence, the 18-34 year old male.
3-IPC Inspire publishes a broad portfolio of magazines and websites catering for the specialist interest market. Our pool of marine, sport, hobbyist, equestrian and rural life brands has a natural delivery toward the more media-elusive upmarket man and woman.
4.IPC’s upmarket women portfolio bristles with high quality imagery and high quality editorial - Fashion and Beauty trends and advice, Home Styling, Celebrity, Environment, Education, Business and Real World news. Delivered to our readers through glossy magazines and exciting websites, IPC Media provides advertisers with wonderful opportunities to associate with famous media brands and connect with millions of affluent, aspirational and inspirational women.

IPC media does not produce my type of magazine, so therefore they may be likely to try and produce my magazine, so that the types of magazines they produce will appeal to a wider range of audience.

profiling audience

The Source provides a uniquely diverse audience that cuts across all
lines. Regardless of sex and race, The Source captures the attention of
Hip-Hop fans period.
This includes:
• Aspirational readers from urban inner cities
• Readers in the suburbs seeking relevance
• International readers that enjoy the freedom of expression showcased and
covered on a monthly basis.
Our readers are all motivated and driven by the same passion and
creativity that has made Hip-Hop the multi-billion dollar culture and
business that it is today. Our multi-generational (primarily 18 –44 year
olds) audience has consistently proven to be:
Our readership is full of leaders in their respective professions and
motivated self-starters that are being groomed for future success.
The Source readers are at least three times more likely than the
average consumer to spend money on:
Put simply, The Source’s
readers are the trendsetting, cutting-edge
individuals you are trying to reach!
• Fashion Accessories
• Snack Foods
• Movies, Video Games
• Automobiles
• Tailored Clothing
• Athletic Shoes
• Grooming Products
• Pay-Per-View (WWE, Boxing)

I can assume that the same type of audience that read the source magazine which is ages 18-44 will be around about the same type of audience that will read mine, however my music magazine will be aimed at a wider range starting from 16. This is because from around that age people are becoming more mature, and are exposed to certain words, for example Shit, F** & Bastard so therefore they will not make a big deal about it when they see it. To make their magazine to appeal to a wide range of people they also incude upcoming movies and video games, snack foods etc, so i think i would also use this technique to appeal to a wider range aswell. The way the source magazine organises their front cover with the masthead at the top and a photo of the artist with writing around it, is very good, so i believe i will also use this way to appeal to my audience.

When i asked this question, an equal amount of people said that images and phrases are the things which interests them to music magazines. I believe that this helps me an i will take it into consideration when making my magazine. Goodies and sloans was also high so i think that to make my magazine very good i will try and use all of these points

When i asked, the majority of people said that they would like to find an interview in a music magazine, so therefore this is something i would definatly include in magazine. As we need to also do a double page spread, so i think i would use the interview on one side and then a poster of the artist being interviewed on the other side. The next highest was gossip and agony aunts so those are something i would take into account. I wil not include news/info and other games as nobody really said they would like those to be included

The majority of people i ased said that their price limit for a music magazine is £0.50p-£1.50, so therefore if i wore to sell my music magazine then i would set it at between this price. Then £1.51-£2.50 was the next highest so i think that if i was actually going to sell my music magazine i would set it at £1.50 as it seems reasonable. Nobody said that they will pay more than £2.51 so that means i will not price it as high as that.

When asked this question, the majority of them said that the contents page should include images, so therefore, my music magazine contents page will have not also writing but images to include. i would use images that gave them a preview of what they will find inside themagazine. i will not make it simple as this will not attract much of my targeted audience.

When analysing this graph it shows me that the majority of people asked said they would like to get a poster free with the magazine, this shows me that one of the best ways to attract my targeterd audience to my music magazine is to include free posters with them so my audience will be able to rip them out and stick them own their walls. Cd's was then the next common promotion feauture that they would like this is something that i may need to include aswell in ordeer to get their attention. As you can see a calender was next then vouchers, then stickers. This helps me as it shows me that in order for my magazine to sell i would need to put posters or cds to attract them.

I asked this question, so i know what music genre i would base my magazine on. When i got the questionnaire back i saw that the majority of people asked said the our interested in the hip-hop genre most which means that when i do my music magazine the main genre i would use is hip-hop. Howver funky music was the next best genre that they were interested in so i think that instead of jus t basing it on hip-hop i would base it on a bit of funky house too. Rock then came third, pop forth and slow jamz fifth so i know that people are not interested in these types of music so therefore i may not include it into my music magazine.

This chart shows that the majority of people i asked about a music magazine were 17. this means that i will aim my magazine around that age. However an equal amount of 18 and 16 year olds replied aswell so i now know that between 16-18+ my magazine should be aimed at them.

My first pie chart is very basic, it basically shows me that i asked an equal amount of people this following question. I gave out the questionnaire to try and find out if both genders have the same view on music magazines.

HAND DRAWN DRAFT OF MUSIC MAGAZINE

These are hand drawn drafts of how I would like my magazine to turn out. I have included the front cover, contents page and template of double page spread. It is im portant to include some drafts so that you have an rough idea of how the magazine could turn out, and so that you have a range of ideas to choose from, so the magazine can come out properly.

This is how I would like the front cover to turn out.

This is how i would like the layout to be of contents page

Audience research

I will be conducting a questionnaire for my media real task, please can you help by answering the following question, were asked to circle more the one choice be do so.

What gender are you?
Male
Female
Prefer not to say

How old are you?
16
17
18
0ther

what genre of music are you more interested in?
Hip-hop
Funky
Rock
pop
Slow Jamz

What promotion features would you prefer to get with the magazine?
Cd's
Stickers
Posters
vouchers
Calender

Do you think the content page should be simple or include images?
Simple
Images

What is your price limit?
£0.50p
£0.50p-£1.50
£1.51-£2.50
£2.51+

What other things would you like to find in a magazine? (please circle as many)
gossip
interviews
agony aunt
news & info
other____________________________________________________________

What interests you to a music magazine?
slogans
phrases
images
the goodies

What colour do you prefer for your magazine? (Circle as many)
gold/black
sliver
white
pink
orange/yellow
purple
other_________________________________________________________

What kind of clothing do you wear?
baggy
hip-hop
funky
rocky
casual and plain_adaptable
smart
other

Where do you normally listen to your music?
youtube
downloads
internet
radio
other

In your spare time, what do you do?
read
go partying/raving
go shoppping
hang out on streets
eat out
other__________________________________________

what would you decribe your style as?
plain/simple
outrageous/wild
colourful
funky
casual
other__________________________________________

On any type of transport what are you likely to be doing?
sitting there
listenin to music
reading magazine
All
none
Other

What is your ethnicity?
African
Carribean
british
European
Asian
Mixed
Other_________________________________________